Carnival Cruise Lines

I've been on five different carnival cruise ships, so I figured it would be interesting to see how they interact on social media. Looking at their Facebook page I notice new posts daily. Different posts include different pictures of beautiful scenery, excursions, activities onboard the ship, alcoholic beverages, etc. Carnival Cruise Lines interacts with their customers by asking them to guess the destination and to check back later for the answer. They also encourage their customers to post selfies from any part of their time being on the cruise.

 

Carnival Cruise Lines has partnered with St. Jude, and has helped raise over $6 million to help fight childhood cancer. They have become the Official Celebration Partner. Their goal is to raise $8 million in eight years, and they currently are on track to do so.

 



 

Kohl's

After looking at Kohl's Facebook page, they use social media as a form of communication to deliver integrated messages to its customers. When a customer looks at their website they instantly see advertising, sales promotion and online marketing regarding social media. Currently they are advertising for Cyber week with new specials every day. For sales promotion they are offering an extra 20% with every purchase ending today, and free shipping with every $25 purchase. If a customer scrolls down to the bottom of the page, then they see the different social media handles that Kohl's has. Their Facebook page is very interactive and informative with new postings every couple of hours with new deals, discounted items and fun stories relating to the winter season.

 

Their Twitter page is extremely interactive with new postings hourly with discounts, products offered and notifying the public that they have extended their hours to be open until midnight. Their Pinterest handle has a ton of different boards for men, women and children. Their Instagram page is full of new pictures focusing on their products offered. Kohl's is very interactive with each social media handle that they have.



Starbucks

Social media is a great way to influence consumers to buy products from a company. It is also a great way for companies to receive feedback from consumers. Being a huge coffee drinker and a long time Starbucks customer has sparked an interest to do a little research on their social media trends. Starbucks uses Facebook to help advertise for their company. Currently Starbucks has over 35 million fans. They have posted many promotions or specials on their page. In the article "Starbucks Brews Fans, Sales Via Social Media"  Melissa Allison claims Starbucks first promotion was back in 2009 and it offered a free pastry with a drink purchase before 10:30 a.m. This is just one tactic to increase sales and to keep customers loyal to Starbucks.

Starbucks posts pictures daily or even multiple times day of all their different coffee drinks.   

 

Other pictures that are posted are of their food, bagged coffee to brew at home, coffee cups and mugs and gift cards. Pictures are courtesy of Starbucks Facebook Page.

Consumers post positive comments onto their Facebook page. Sarah Bain states in her article "Monitoring Report: Starbucks Facebook" that consumers post their excitement for new products, photo sharing and compliments to the brand. Facebook allows for consumers to interact with the company and vice versa. Facebook is a huge social media trend for Starbucks.