Starbucks

Social media is a great way to influence consumers to buy products from a company. It is also a great way for companies to receive feedback from consumers. Being a huge coffee drinker and a long time Starbucks customer has sparked an interest to do a little research on their social media trends. Starbucks uses Facebook to help advertise for their company. Currently Starbucks has over 35 million fans. They have posted many promotions or specials on their page. In the article "Starbucks Brews Fans, Sales Via Social Media"  Melissa Allison claims Starbucks first promotion was back in 2009 and it offered a free pastry with a drink purchase before 10:30 a.m. This is just one tactic to increase sales and to keep customers loyal to Starbucks.

Starbucks posts pictures daily or even multiple times day of all their different coffee drinks.   

 

Other pictures that are posted are of their food, bagged coffee to brew at home, coffee cups and mugs and gift cards. Pictures are courtesy of Starbucks Facebook Page.

Consumers post positive comments onto their Facebook page. Sarah Bain states in her article "Monitoring Report: Starbucks Facebook" that consumers post their excitement for new products, photo sharing and compliments to the brand. Facebook allows for consumers to interact with the company and vice versa. Facebook is a huge social media trend for Starbucks.